Rising incomes in developing countries means that more people are eating meat than ever before, knowing the cruelty of factory farming, the need to find credible alternatives to traditional meat is urgent.
MOO introduces a new future eating habit with cultured beef cuisines, and sets new rules for fast-food food trucks by making slow-cooked vegan asian dishes.
Through introducing this future alternative lifestyle within the fast-paced society, it can contribute to the greater environment, via reducing the amount of land and water available for much-needed crops, and contributing to climate change. Also, consuming alternative meat will have a positive impact on animal welfare.
